How to Price Design When You Outsource It, Without Your Margin Disappearing
Most agencies price outsourced design as a markup on the supplier's invoice, and most of them are quietly losing money on small jobs because the biggest cost on the job is not the supplier — it is their own time. This is the sell-side system: markup versus margin, the fully loaded unit cost, a rate card by complexity class with worked numbers, retainer floors on a flat-fee queue, the seven places margin leaks after the price is set, and the KPIs that prove it is working.















































