Logo system, colour palette, typography, photography direction, voice — plus every application after, all inside one flat monthly fee. The full identity build in 10–17 weeks. The system holds for years.
Founder, Digital Polo · Building identity systems since 2010
Strategy first. Exploration second. Documentation and rollout third.
Positioning, target audience, brand archetype, competitive frame. One-week intensive that anchors every design decision after.
Logo concepts, colour palette directions, typography pairings, photography mood. Multiple directions to react to, not a single guess.
Locked decisions documented in a brand guidelines PDF. Then we roll out initial assets — web hero, business cards, social templates, sales collateral.
For the full breakdown of what each element does see our brand identity explainer.
Combination mark, logomark, wordmark, monochrome variants, scale rules, clear-space rules.
3–5 colours with specific values in Hex, RGB, CMYK and Pantone. Pairing rules and usage ratios.
Display family + body family with hierarchy, scale, weight contrast, and line-height rules.
One consistent treatment — light, colour temperature, composition, grade — applied across every image surface.
Verbal personality documented with do-and-don't examples spanning product copy, email, customer service.
Logo clear-space, minimum sizes, type pairing, image cropping. The rules that hold the system consistent.
The decisions that distinguish a brand identity from a one-off design project.
Every identity we ship is a documented set of decisions other people can execute correctly — not a one-off logo with some colours attached.
If the favicon works at 16px and the logo holds up on a business card, the website hero works automatically. We test the hard surfaces first.
Subscription model means the team that designed your identity also ships every web hero, social post, brochure and ad after — coherence stays high without founder oversight.
One flat fee. No per-asset invoices. No agency markups.
Most identity builds start here.
High-volume teams. Multiple sub-brands. Dedicated team.
Straight answers — no marketing-speak.
Or email hello@digitalpolo.com
Read also: What is brand identity · Aesthetic branding
Strategy alignment (positioning, target audience, archetype), logo system (combination mark, logomark, wordmark, monochrome variants), colour palette (Hex, RGB, CMYK, Pantone references), typography system (display family, body family, hierarchy, scale), photography and illustration direction, voice and tone guidelines with example copy, and a brand guidelines PDF documenting all of the above. Plus initial rollout assets — business cards, social templates, web hero, sales collateral.
Strategy + exploration: 2–3 weeks. Refinement and locked decisions: 2–3 weeks. System documentation: 1 week. Initial rollout across web, social, packaging, and signage: 4–8 weeks. Total: 10–17 weeks for the full build. The subscription model keeps every execution after that on the same flat fee — no per-asset agency invoices.
Through our subscription, the full identity build plus every application after lives inside $399/month flat (Partner) or $899/month (Soulmate). A standalone brand identity project from a senior freelancer costs $5,000–$15,000. From a brand agency: $25,000–$100,000+. The subscription model wins on economics for any growing business that will keep needing design after the initial build.
Brand strategy is the underlying positioning, target audience, value proposition and brand archetype — answers 'who is this brand for'. Brand identity is the visible and verbal expression of those decisions — answers 'how does it look and sound'. We work with whatever strategy you have, or we run a one-week strategy alignment before identity design begins if the strategy isn't yet defined. For more, see the brand identity explainer.
Yes. Every identity system we build is tested against the most constrained surfaces — favicon, OG card, business card, sticker — before rolling out to the easier ones. If it works at 16px and on a 85×55mm card, it works on a website hero and a vehicle wrap. This is the load-bearing discipline most identity projects skip.
We start with a one-week strategy alignment — positioning, target audience, competitive frame, brand archetype — before any design exploration. The output is a one-page strategic brief that anchors every design decision. Identity work without strategy alignment is decoration; with it, it's a system.
Strategy + identity + every application after, one flat fee. Pause anytime.