Brand Identity Service

Full brand identity systems.
Designed as a system. Executed forever.

Logo system, colour palette, typography, photography direction, voice — plus every application after, all inside one flat monthly fee. The full identity build in 10–17 weeks. The system holds for years.

Shape
Shape

Most small brands have a logo — very few have an identity. The difference is the system holding the logo and everything after it together.

Aditya Kathotia

Aditya Kathotia

Founder, Digital Polo · Building identity systems since 2010

Process

Three phases. 10–17 weeks to a complete identity.

Strategy first. Exploration second. Documentation and rollout third.

01

Strategy alignment

Positioning, target audience, brand archetype, competitive frame. One-week intensive that anchors every design decision after.

shapes
02

Identity exploration

Logo concepts, colour palette directions, typography pairings, photography mood. Multiple directions to react to, not a single guess.

shapes
03

Document & roll out

Locked decisions documented in a brand guidelines PDF. Then we roll out initial assets — web hero, business cards, social templates, sales collateral.

The 6 identity elements

What we deliver in every identity build.

For the full breakdown of what each element does see our brand identity explainer.

Logo system

Combination mark, logomark, wordmark, monochrome variants, scale rules, clear-space rules.

Logo system

Colour palette

3–5 colours with specific values in Hex, RGB, CMYK and Pantone. Pairing rules and usage ratios.

Colour palette

Typography system

Display family + body family with hierarchy, scale, weight contrast, and line-height rules.

Typography system

Photography direction

One consistent treatment — light, colour temperature, composition, grade — applied across every image surface.

Photography direction

Voice & tone

Verbal personality documented with do-and-don't examples spanning product copy, email, customer service.

Voice & tone

Application rules

Logo clear-space, minimum sizes, type pairing, image cropping. The rules that hold the system consistent.

Application rules

Why our identities last

Designed for the system. Executed forever.

The decisions that distinguish a brand identity from a one-off design project.

Built as a system, not a logo

Every identity we ship is a documented set of decisions other people can execute correctly — not a one-off logo with some colours attached.

Stress-tested at the smallest scale first

If the favicon works at 16px and the logo holds up on a business card, the website hero works automatically. We test the hard surfaces first.

Same team executes every application

Subscription model means the team that designed your identity also ships every web hero, social post, brochure and ad after — coherence stays high without founder oversight.

Brand identity pricing

The identity build plus every execution after.

One flat fee. No per-asset invoices. No agency markups.

Partner

399

Most identity builds start here.

  • Strategy alignment + identity build
  • Logo, palette, typography, photography
  • Brand guidelines PDF
  • Initial rollout assets included
  • Every application after, same fee
  • Unlimited revisions
Get Started

Soulmate

899

High-volume teams. Multiple sub-brands. Dedicated team.

  • Multi-brand or sub-brand systems
  • 24-hour priority on every execution
  • Dedicated team + 24×7 support
  • Illustration & complex artwork
  • Formal IP transfer paperwork
  • Parallel execution across brand surfaces
Talk to us

Brand identity FAQs

What founders ask before committing to an identity build

Straight answers — no marketing-speak.

Strategy alignment (positioning, target audience, archetype), logo system (combination mark, logomark, wordmark, monochrome variants), colour palette (Hex, RGB, CMYK, Pantone references), typography system (display family, body family, hierarchy, scale), photography and illustration direction, voice and tone guidelines with example copy, and a brand guidelines PDF documenting all of the above. Plus initial rollout assets — business cards, social templates, web hero, sales collateral.

Strategy + exploration: 2–3 weeks. Refinement and locked decisions: 2–3 weeks. System documentation: 1 week. Initial rollout across web, social, packaging, and signage: 4–8 weeks. Total: 10–17 weeks for the full build. The subscription model keeps every execution after that on the same flat fee — no per-asset agency invoices.

Through our subscription, the full identity build plus every application after lives inside $399/month flat (Partner) or $899/month (Soulmate). A standalone brand identity project from a senior freelancer costs $5,000–$15,000. From a brand agency: $25,000–$100,000+. The subscription model wins on economics for any growing business that will keep needing design after the initial build.

Brand strategy is the underlying positioning, target audience, value proposition and brand archetype — answers 'who is this brand for'. Brand identity is the visible and verbal expression of those decisions — answers 'how does it look and sound'. We work with whatever strategy you have, or we run a one-week strategy alignment before identity design begins if the strategy isn't yet defined. For more, see the brand identity explainer.

Yes. Every identity system we build is tested against the most constrained surfaces — favicon, OG card, business card, sticker — before rolling out to the easier ones. If it works at 16px and on a 85×55mm card, it works on a website hero and a vehicle wrap. This is the load-bearing discipline most identity projects skip.

We start with a one-week strategy alignment — positioning, target audience, competitive frame, brand archetype — before any design exploration. The output is a one-page strategic brief that anchors every design decision. Identity work without strategy alignment is decoration; with it, it's a system.

Build an identity that holds for years. $399/month.

Strategy + identity + every application after, one flat fee. Pause anytime.

Digital Polo