Wordmarks, logomarks, combination marks, emblems and vector redraws — delivered with full source files, monochrome variants and brand guidelines. 48-hour turnaround. Unlimited revisions. Included in our flat-rate subscription that covers every other design asset too.
Founder, Digital Polo · Designing logos since 2010
From brief to final delivery, typical timeline 1–2 weeks.
Send a brief — even a one-paragraph summary is fine. We confirm the brand strategy, target audience and mood with one clarifying question if needed.
First set of logo concepts delivered within 48 hours. Multiple directions — wordmark, logomark, combination mark — so you can react to a real spectrum, not a single guess.
Pick a direction, iterate with unlimited revisions, finalise. Final delivery includes vector source files, monochrome variants, brand guidelines and raster exports.
For the full breakdown of when to use each type, see our logo mark guide.
Brand name as the logo — Coca-Cola, FedEx, Google. Custom typography, hand-tuned spacing, distinctive design moves.
Graphic-symbol logos — Apple, Nike, Twitter/X. Designed to work alone at favicon size and at billboard scale.
Initials as the logo — IBM, HBO, NASA. Designed for brands with long names or strong initial recognition.
Logomark + wordmark locked up together — Adidas, Burger King, Lacoste. Decoupled components so each works alone.
Text integrated inside a contained badge or shape — Starbucks, Harley-Davidson, BMW, sports clubs.
Low-quality customer logo redrawn from scratch as a clean, scalable vector. Pantone callouts. Ready for any size.
Three structural decisions you'll notice from delivery one.
AI, EPS, SVG, PNG, JPG exports plus brand guidelines. Logo is yours, fully editable. No watermarks, no upsells.
Wordmark and logomark each work alone — so your favicon, app icon, and full-lockup logo all derive from one master file.
Iterate until the logo matches what you actually want. No per-revision fees. No major-revision surcharges.
Both plans include logo design alongside every other graphic design asset. No per-logo charge.
Most logo projects start here.
Agencies running multiple logo projects.
Straight answers — no marketing-speak.
Or email hello@digitalpolo.com
Read also: What is a logo mark · What is a wordmark · 15 iconic logos
Every logo we ship includes: the master vector file (AI), EPS and SVG exports, monochrome variants (single-colour black and white), brand-colour variants, raster exports (PNG, JPG) at common sizes, a one-page brand guideline covering minimum sizes / clear space / colour usage, and a wordmark + logomark decoupling so each works alone. Pantone, CMYK and RGB colour references for every brand colour.
A first set of concepts is delivered within 48 hours of the brief. Revision rounds typically take 24–48 hours each. Most logos are finalized inside 2 weeks; some take longer if the brand strategy is still being worked out. The unlimited subscription means we can run multiple concept directions in parallel without a per-concept charge.
Through our unlimited subscription, logo design is included in the flat $399/month Partner plan — alongside every other design asset you need (brochures, social media, ads, packaging, web). A standalone logo from a senior freelancer typically costs $1,500–$5,000. A full brand identity package from an agency runs $5,000–$50,000. The subscription model wins on economics for any growing business that will need ongoing design after the logo.
A logomark is the graphic symbol (Apple's apple, Nike's swoosh). A wordmark is the brand name set as designed typography (Coca-Cola, FedEx, Google). A combination mark uses both, locked up. Most modern logos are combination marks designed with decoupled components so the logomark can work alone on small surfaces and the wordmark can work alone where the symbol isn't recognised yet. For the full taxonomy see the logo mark explainer.
Yes — all source files included with every logo: Adobe Illustrator (AI), EPS, SVG, plus PNG and JPG raster exports at common pixel sizes. The logo is yours, fully editable, no watermarks. Print-ready vectors with CMYK colour mode and outlined text by default.
Yes. Customer-supplied logos in JPG, PNG, or sketch form are redrawn from scratch as clean vectors at install scale. Pantone colours documented. Most vector redraws take 24–48 hours. This is one of the most common jobs we ship for print shops and businesses that lost their original source files.
48-hour turnaround. Vector source files. Brand guidelines. Pause anytime.