Category

Marketing & Social

Instagram, Pinterest, social graphics and content strategy for brands.

A short stack of blank presentation printouts on a warm desk beside a single loose sheet set apart from the pile, a pencil and a paper clip, in soft natural lightMarketing & Social
September 9, 2026

How Many Sales Deck Versions a Team Actually Needs — and What Each One Costs to Keep Alive

Everyone asks this as a multiplication problem — four verticals times three personas times two deal sizes — and every answer on the internet is about how many slides, not how many decks. This is the other calculation: the one test that decides whether a difference deserves a fork, the maintenance load a deck carries every year whether anyone opens it or not, and the arithmetic that tells you how many decks your team can actually keep current.

Overhead editorial flat lay of a blog image production desk — a grid of blank printed cards in identical proportions, three larger blank cards set apart, a paper crop frame, a colour swatch fan and a plain ruler on a warm cream surfaceMarketing & Social
August 25, 2026

Featured Images for 40 Blog Posts a Month: Template System vs Bespoke

Publishing 40 posts a month makes the featured image a production line, not a design decision. This is the arithmetic behind template systems and bespoke artwork, the three-tier model that beats both, the rule for deciding which post gets which tier, the master canvas and crop-safety specs, and the governance that stops a template system rotting in six months.

Overhead view of a warm cream desk with a stack of blank printed notices, an open notebook, a mug and a pen, suggesting internal company communications laid out for reviewMarketing & Social
August 18, 2026

Internal Comms Design That People Actually Read

Every guide to internal communications is about strategy, cadence and channels, written by a company selling an internal comms platform. None of them address the thing that actually decides whether a message gets read: what it looks like, who makes it, and how long it takes. This is the design and production side — the asset inventory by headcount, the format specs for every channel, the template tiering that keeps quality up as volume rises, and the hours behind it.

Overhead view of a warm cream studio surface with blank cards arranged in branching rows, a plain grid sheet, a pencil and a coffee cup, suggesting creative variants planned out across a scheduleMarketing & Social
August 14, 2026

How Many Ad Creatives You Actually Need Per Month, by Ad Spend

Every answer to this question is a table keyed to ad spend, and every one of them is missing the two calculations that decide the number: how much creative your spend can actually read, and how many tests your hit rate demands. This is both models, reconciled, plus the file multiplier that turns twenty creatives into a hundred and fifty deliverables, the production hours behind them, and the capacity ceiling where one designer stops being enough.

Overhead view of a large blank poster sheet on a cutting mat with smaller blank paper rectangles in square, portrait, vertical and wide banner proportions cut from it and fanned out beside a steel ruler and scalpelMarketing & Social
August 10, 2026

Turning One Campaign Asset Into 15 Channel Formats

The production system behind adapting a single campaign concept into every format it has to run in — the five ratio families the fifteen sizes collapse into, what actually changes at each step down, the safe areas that silently crop your headline, the build order that stops rework, and what the whole kit costs in hours and dollars.

The Ultimate Guide to Email DesignMarketing & Social
September 3, 2021

The Ultimate Guide to Email Design

Email design determines whether your messages get opened, read, and acted on — or ignored. This guide covers every element of effective email design: subject lines, preheaders, layout, typography, CTAs, dark mode, accessibility, and the tools that make execution fast.

How to Use Mood Boards for Logo DesignMarketing & Social
May 30, 2019

How to Use Mood Boards for Logo Design

Mood boards are one of the most practical tools logo designers can use to reduce revision cycles, align with clients faster, and develop more coherent design concepts. Here's how to integrate them into your logo design process — from collecting ideas to presenting to clients.

6 Reasons to Hire a Graphic Designer Instead of DIYingMarketing & Social
March 27, 2019

6 Reasons to Hire a Graphic Designer Instead of DIYing

Free design tools make it tempting to handle graphic design yourself. But DIY design consistently fails at the things that matter most: conversion, credibility, and brand consistency. These 6 reasons explain why professional graphic design produces results that Canva can't.

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