Design Turnaround Benchmarks by Asset Type: How Long Design Really Takes, and Where the Time Goes
Ask how long a brochure takes and you will be told "three to five days" or "two weeks", and both answers are right, because they are measuring different clocks. This is the benchmark set by asset type: designer hours, time to first draft, typical revision rounds and realistic elapsed time to an approved final for more than thirty common deliverables. It also shows the part that decides your deadline, which is how long the work sits waiting for feedback, not how long the designer spends on it.













































