The Blog

Design insights from the Digital Polo studio

Page 8 of 9

5 Reasons to Use a Brand Mascot Alongside Your Logo

5 Reasons to Use a Brand Mascot Alongside Your Logo

Brand mascots do something logos alone cannot: they create emotional connection, make abstract brand values concrete, and drive product recall through personality. This guide covers five reasons companies from AFLAC to Kellogg's have used mascots to build some of the world's most recognizable brands.

21 Catalogue Design Ideas That Make Your Business Stand Out

21 Catalogue Design Ideas That Make Your Business Stand Out

Catalogues remain one of the most powerful direct marketing tools — but most are forgotten the moment they're set down. These 21 catalogue design ideas cover format, structure, typography, color, print techniques, and interactivity to help your catalogue get kept, shared, and acted on.