Do you wish to design brochures expertly? For an appealing brochure, brochure designers utilize innovative design elements. Here are 12 original design ideas to create a good one.
One of the most popular and effective forms of printed marketing collateral is the brochure. In actuality, 79% of small and medium-sized firms claim to already utilize brochures, while another 8% say they want to do so. Creativity is important whether you’re a graphic designer or a business owner trying to make your brochure. A brochure’s job is to grab a customer’s attention and explain what the company does. Your design must be competitive because that is not a simple task. You’ve come to the correct place if you’re seeking ways to be innovative with your brochure design without coming across as amateurish.
Tips for Creative Brochure Design
Knowing the business and the audience is the first prerequisite for a great design, which you should already be aware of. Any design job should start there, but it’s especially important for a design with substantial content like a brochure. These suggestions can assist you in elevating your design once you have mastered those fundamental ideas.
1. Create a layout in advance.
A brochure’s requirement to integrate various panels into a single large image presents one of its obstacles. Additionally, it needs to flow naturally as the customer reads it. One of the trickiest aspects of the process can be getting everything to operate together. A sketch can therefore be a fantastic place to start. It enables you to see the full picture before beginning. It’s also a smart idea to present your sketch to a client if you’re a designer working for one. This saves you a tonne of time on revisions if they don’t like the basic direction.
2. Experiment with layers
Get inventive with your layering to create the look of a professional brochure. There are different ways to wind layers around one another depending on the design software you’re using.
3. Have fun with color, but stay true to your brand.
Color is one of the quickest methods to convey a brand and establish the desired tone. The absence of color in a contemporary, aesthetic black-and-white design is analogous.
You can still have some fun even if your color palette is brand-specific. Consider adjusting the transparency or adding fresh neutrals that complement your color palette. Just watch out for the pitfall of going off-brand and becoming overly colorful.
4. Limit Fonts to Two
Everybody has seen the hideous layouts with a different font for each paragraph. Even though you may be attempting to add interest and spice to the design, you are only making it look sloppy and careless. Use one headline typeface and one copy font as a general rule. It may be worth your expense to get a new headline font that is distinctive and catchy. Despite being straightforward and uncomplicated, your text font should still be consistent with your brand. For subheadings, you can bold, italicize, or enlarge the text.
5. Consider the Paper When Choosing Colors
Early design stage, discuss paper kinds and finishing techniques with your print studio. Discover what services they provide as well as which ones fit into your budget or the budget of your client. The finished brochure’s color appearance will vary depending on the chosen paper or coating type. Because of this, coated and uncoated swatches are included in the Pantone color guidelines.
Find out if your print shop has a designer on staff and if you’re a business owner hiring someone to design your brochure. They might be better able to match printed colors.
6. Limit your use of copy
The copy of the brochure must paint a clear image of what the company performs. It need not, however, respond to every query the a client may have. The website does that, and so do the customer support agents. Reduce the amount of copy in the brochure to make it appear more streamlined, contemporary, and user-friendly.
7. Think about Interesting Textures
Fun textures are a terrific method for making a brochure stand out if they are within the budget. However, use them carefully to ensure that they maintain their freshness. If your brochure has polka dots, for instance, make the dots glossy and the remainder of the brochure matte.
Be careful to keep the company in mind while choosing your textures, just like you should with the other aspects mentioned above.
8. Select captivating die cuts
Although die-cutting is not new, few companies use the technology in their brochure designs. Die cuts are inexpensive but easy methods to add texture and individuality.
Try a less traditional shape for your brochure in a similar manner. For instance, think of cutting a shape out of the front panel. Your brochure will stand out from the crowd as a result.
9. Use Stock Photos in Unusual Ways
There are some stock photo categories that we have all seen many times. We’re talking about a father grinning while giving his child a piggyback ride or a businesswoman grinning while folding her arms. Instead, seek out items that are fresh and distinctive that don’t immediately scream “stock photo.”
10. Examine Special Folding Lines
There are a few typical brochure layouts, such as a trifold or a gatefold design. Break out of this rut by experimenting with a more distinctive design. Think of a brochure with a divider in the front panel, or use a diamond-shaped brochure. Make sure your design remains intuitive as you use creativity, though. It should not be difficult for customers to locate the information they need. Additionally, they shouldn’t become baffled while attempting to match up text blocks. To evaluate if the design is simple for someone unfamiliar with the content to use, it can be useful to show it to them.
Kicking Your Design into High Gear
The creation of brochures and other types of marketing collateral requires a special fusion of aesthetics and practicality. They aim to spread knowledge, but they can’t accomplish so unless they pique the reader’s curiosity. Contact a print shop if you’re ready to go over your brochure printing alternatives. Or, if you need more direct assistance, get in touch with our qualified design team at Digital Polo.