Can visitors to your website understand what your business does in only five seconds after they get there? If people needed to, could they find the blog with ease? Is your pricing design simple to understand? Is the bounce rate on your website low? If you frequently find yourself responding “no” to these inquiries, it may be time to revaluate how you have been planning and optimising your website.
When a website’s design contributes to its user experience, and functionality, and properly matches your content, it genuinely succeeds.
Even a seasoned web designer may be tempted to ignore these issues because they believe they are at the bottom of the list of concerns for your website. However, a great website combines excellent user experience with high-performing content to ensure that your design is above and beyond.
The last thing you want to happen is to invest time creating some very fantastic material for your blog or service pages only to have it ignored because of poor design, poor navigation, muddled layouts, or lost conversion possibilities. It might be difficult to comprehend all that falls under the broad heading of website user experience while determining the most crucial issues to address.
What knowledge do you need to start enhancing your web design?
Here are 5 website recommendations to help you make sure your redesign is going well and that you aren’t alienating people in response to that question.
1. Have a strategy.
Your site probably needs some progress, so now that you’ve admitted this, it’s time to work backwards and make a plan for how you’ll address them.
Start by outlining the steps a potential consumer must take to convert from a website visitor to a paying customer. Consider which pages they will see, what material they will read, and which offers they will convert on when you do this. Knowing this will enable you to create a website that aids in nurturing lead generation through the marketing funnel.
2 Eliminate distractions & friction
Some aspects of your website will take away from the significance and message you’re attempting to express. Examples include “stocky” website pictures, lengthy text, and complex animations.
You must make it crystal apparent to your user what they will learn on the page they are seeing, and your design must not distract from this, as the average audience only has an attention span of eight seconds.
Making ensuring your brand rules are consistent and easy to follow is the first step towards doing this.
This should include information on how your fonts, colours, graphics, iconography, and logo are used. Without it, brands may find it difficult to develop sites. You’ll probably start to see haphazard font choices and colour schemes, which might detract from your message or confuse viewers who are attempting to convert.
3. Add social evidence
If you purchase on Amazon like the majority of users, you likely favour items with a majority of four to five-star reviews from customers who detailed their interactions with the product.
Looking at these evaluations gives us confidence that the product will fulfil our needs and fulfil the promises it makes, which encourages us to buy it. Your website and product both experience the same outcome. According to statistics, your prospects are 58 per cent more likely to purchase your goods if they read compelling testimonials from genuine individuals. But how should your testimonials seem aesthetically so that when people view them, they can successfully build that trust?
There are a couple of other approaches you may use, though. However, you must first decide whether you want a textual or visual testimonial. Video testimonials have traditionally been judged to be the most effective. This is due to the medium’s inherent ability to hold the user’s attention for longer while simultaneously fostering a greater human connection through the ability to hear voices and see actual people. However, text testimonials are still an option, and when they are correctly created and added, they may still contribute to user trust-building.
The UK-based Upland Adestra is a provider of marketing automation and business email software. On their testimonial’s website, they feature four videos, each with its area.
4. Introduce calls to action
You need to direct users to areas of your website that will nurture them toward conversion after they arrive on your site (often through the blog or home page). Make something simple for them since they are lazy. So, they won’t have to fight to find what they’re looking for, point them on the proper path. Using call-to-actions strategically placed in places like the top right of your navigation, below parts that call for action, and at the bottom of your website pages is one of the greatest ways to improve your web design with this in mind.
But keep in mind your customer’s path. It’s simple to bombard visitors to your website with bottom-of-the-funnel (BOFU) calls to action everywhere they go, but if a user isn’t ready to make a purchase, they’re likely to do nothing at all. Rather, based on the page they are reading, you should meet your user where they are.
5. Choose appropriate stock photos
Although we always advise utilising original photography on your website, there are methods you can do to assist you to choose the best kind of stock photo. But keep in mind your customer’s path. It’s simple to bombard visitors to your website with bottom-of-the-funnel (BOFU) calls to action everywhere they go, but if a user isn’t ready to make a purchase, they’re likely to do nothing at all.
Rather, based on the page they are reading, you should meet your user where they are. Although we always advise utilising original photography on your website, there are methods you can do to assist you to choose the best kind of stock photo.
While using stock photographs might save you time compared to creating your graphics, many websites use cliched imagery. Additionally, you may notice that many other websites are using the same graphics, which is not good for your trust.
Conversion rates will suffer because users would subconsciously put their unpleasant experiences onto these generic photographs, diminishing trust and adding difficulty to the process.
Therefore, avoid picking stock photographs of these corny scenes. These are the pictures of individuals giving high fives while grinning obnoxiously, groups posing for the camera, businessmen dressed as superheroes, and groups of suit-clad people who jump in the air.
The performance, user experience, and customer conversion rates of your website can all be dramatically improved by taking the time to apply these ideas, but once you’ve put some of them in place, you could start to believe that the more important task is to rebuild your website. You’re not alone in thinking that this is a scarier endeavour, even though it is. Therefore, if you’re not sure if you should revamp your website or you just want to learn more about it, I suggest downloading this comprehensive guide and keeping it close at hand.
In this way, you’ll feel more certain about what has to be done and you’ll be that much more prepared when a discussion arises about a new website in your company.