Not too long ago, email marketing had been written off as an unproductive exercise – one that did not yield the fruit it was supposed to. But that’s all in the past! Now email marketing is one of the most potent weapons at your disposal, and is something you should use extensively if you wish to send personalized messages to your target audience.
In fact, now most marketing gurus agree that email marketing is the way to strengthen your relationship with your target audience, placing it over and above social media. Emails can help you direct the right kind of (read: high) traffic to your website, thereby increasing the chances of your business’ prosperity. But for that to happen, you need to use the best email marketing software out there.
In today’s blog post, I’m going to discuss how to pick the right email marketing software, the top 10 software you should use and their pros and cons so you get a comprehensive idea of the whole thing. Let’s get started.
How to pick the right email marketing software for your business?
Did you know that by the end of the year 2022, there’d be a total of 4.32 billion email users in the whole world? That’s a lot of potential customers if you look at it! That’s not the end of the good news though. The Manifest conducted a survey recently, which revealed that emails can help in increasing engagement as well as improving customer retention rate. So if you want to up your email marketing game, having the right software at your disposal is a must.
That said, the question that arises is how do you know which is the best email marketing software for you? Well, I’ve got some tips laid down for you that can help find a software that ticks. You just need to ensure that the software you finally pick for your business has the following basics covered-
As long as the email software you pick out is able to fulfill the above basic requirements, you’re good to go! A word of advice though? Make sure you include your brand’s logo in your emails. The logo should be simple, instantly recognizable and memorable. If you don’t have one like that, you might want to design a logo that fits the bill.
The 10 best email marketing software for you to try
Now that we’ve cleared up the air on what qualifies as the best email marketing software, let’s direct our attention to the best software you can use for your email marketing campaign in no particular order-
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Although this list does not follow any particular order, if I had to choose one email marketing software that comes out right on top, I’d give the crown to ActiveCampaign. It has a lot going on for it. Currently, over 60,000 organizations swear by ActiveCampaign and it’s not hard to see why. The software is extremely feature-rich with some very handy tools such as global variables and conditional content.
Starting Price: $9/month
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Whether you’re sending transactional mails or engagement ones, SendinBlue offers you the option to handle both with ease. The email builder offers neat tricks such as drag-and-drop, which allow you to create mobile optimized mails without hassle. The design templates at SendinBlue are quite responsive and highly customizable too.
Starting Price: $25/month
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HubSpot is a name to reckon with when it comes to marketing. It’s a trustworthy choice, so you don’t have to worry if you are a first-timer. And if you still don’t believe that, take the word of the 48,0000 companies that use HubSpot daily. This software is loaded with features and serves as the perfect email marketing software for small businesses.
Starting Price: $50/month
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Just like HubSpot, MailChimp enjoys immense popularity. Especially among small businesses! The no-code interface is extremely easy to use, with crafting emails proving to be a breeze due to its campaign builder. MailChimp doesn’t skimp on features and you get all the basics and then some. That said, MailChimp is particularly known for its browsing behavior analytical services, which can help your business grow immensely.
Starting Price: $10/month
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The best part of FreshMail is that it’s entirely cloud-based so you don’t lose any data. Perfect for small and medium-sized businesses, the interface of the software is intuitive and suitable for those who are not skilled at coding. As a bonus, you get industry-specific templates to speed up email creation. You can’t go wrong with FreshMail. Its in-built auto-responder alone makes it one of the best email marketing software out there.
Starting Price: $14/month
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Zoho Campaigns is the email marketing tool of Zoho and it does not disappoint. Catering to small and medium-sized businesses, Zoho can help you create, send as well as track all of your emails. If you are a part of the Zoho ecosystem, this is a great choice due to the seamless integration it offers with other Zoho apps. You can track recipient activity and measure engagement with the help of Zoho Campaigns.
Starting Price: $6/month
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Is your email campaign based on newsletters? Constant Contact is the email marketing software for you! This software works quite well if you are running a B2C campaign. Founded in 1995, Constant Contact has proven trustworthy and sends out 200 million emails per day for its clients! Although Constant Contact has all your usual bells and whistles, it lacks inspiring email templates.
Starting Price: $20/month
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If simplicity is what you are looking for, Campaign Monitor can satisfy that need. This email marketing software for small businesses is loaded with features such as drag and drop editor, which can help speed up your work. Campaign Monitor is highly suitable if your focus lies on transactional emails.
Starting Price: $9/month
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Another one for small businesses, Wix ShoutOut has been designed to simplify the task of building and sending emails. You can freely customize the emails you create with this software, whether it’s in terms of fonts, color, backgrounds or anything else. With Wix’s platform, you can be sure your emails will work fluidly on both mobile and desktop devices.
Starting Price: $4.90/month
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SmartrMail can help you create personalized emails that connect with your target audience without much hassle. The upside to that is you’ll witness an increase in sales as all the emails composed are based in the consumer’s purchase history. A neat mobile view for all the emails composed is one of the hallmarks of SmartrMail.
Starting Price: $29/month
As you can see from the list above, each of the software mentioned here have their pros and cons. So if you’re looking for a magically perfect email marketing software that proves to be a master of all trades, you might be disappointed.
However, that doesn’t mean you shouldn’t give the above ones a shot! These are the crème de la crème of the software out there. The only thing you should keep in mind is that the software you pick should fit into your requirements and budget and match your webpage designs.
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