Nowadays website serves as one of the most potent marketing materials. People may or may not know your business. But they may still come across your website. And when they do, this is the one thing that will determine whether you get one new customer or you lose one. The design of your website can make or break your business. I know it sounds unnatural. But your website is the face of your business.
Even if your esteemed customers are visiting your website and feeling that the website doesn’t work properly, it can cost you, big time. So, if you want to ensure your success in whatever industry you are, it is best that you pay attention to your website design. So, without further ado, let us find out what you should do so that your website boosts your growth.
Mobile optimized website:
According to Statista, more than 50% of website traffic worldwide is generated by mobile users. The percentage is growing steadily. So, at least 50% of the people viewing your website might be accessing your website from their smart devices such as mobile phones or tablets. Your website may look good on desktop. But is it optimized for mobile devices as well? Are you sure that people can find the navigation menu when they check your website from mobile phones?
If your website doesn’t appear to be helpful when accessed from smartphones, chances are people will not like to stick around your website. So, it is essential for you to create a website that is mobile optimized. A responsive website design resizes itself depending on which device you are opening the website from. Having responsive design is especially necessary if you have ecommerce website.
Suppose someone is viewing your website and the person cannot find the navigation buttons. If someone is not able to find out the navigation button, the person won’t be able to check out the pages that you have on your website. Or maybe it is not easy to end up with the purchase process on your ecommerce website. Do you think people will spend time on your website or re-visit it ever again? If your answer is no, you are absolutely right.
You may have done proper SEO on your website. The content on your website might also be top class in quality. Yet you might not get traffic because of the fact that your website is not properly organized. If you want to make sure that people end up purchasing the product or service you offer, you have to create a website that will guide them through the process. Also, make sure that the contact information on your website is updated. Link your social media platforms to the icons on your website so that those pages are just a click away from you.
If something comes right next to the organized website, it is the visual appearance of the same. Is your website visually captivating enough? There are many websites that are organized enough for easy navigation. But the same websites are not professionally designed. Most of these websites are designed with the help of free tools. Even though there are free website creating apps and websites now, those are free at the end of the day. You might get different themes. But you won’t be able to customize your website as per your needs.
It is always best to hire a company that is specialized in graphic designing. These companies have designers who can design websites professionally. You can also give them a brief of what your requirements are and they will create your website as per your needs. Your website, no matter what type it is, should have related images. Even if you own a law firm, your website should include a few images that are related to law. You also need to divide the paragraphs into small sections so that those are easy to read.
The loading time:
Have you used too many images on your website? Does your website take too long to load? Believe it or not, the time that your website takes to load can really make or break your business. People may instantly leave your website if it takes too long to load. Now, how long is too long? Three seconds to be specific. I know it can be overwhelming to know it. However, you can work on it and make sure that your website doesn’t take more than five seconds to load.
It doesn’t only depend on how your website is designed but it also depends on the coding of your website. If you are taking professional help for creating a website, you can ask the developers to create a website that is fast to response. The faster it will load the more people will stick to your website. If it takes time to load, people may visit your competitors’ websites to get the same information that is available on your website as well.
Quality over quantity:
Many of you may believe that your website will perform well if you load it up with all the information you have regarding your business. While it is a good idea to share information, it is not good to stuff your website with a lot of it. People who visit your website thinking that they will purchase your product or service may feel flabbergasted if they have to find out the info they are looking for.
Let us assume that you have landed on a website to make a purchase. If you have to read pages after pages to know how the product functions or why it is good for you, won’t you get tired already? The same theory applies for your customers as well. If they realize that they have to read through an entire web page before making purchase, they will most likely get away from your website.
So, what is the remedy? Focus on quality of the content instead of the quantity. Your customers don’t need to know a lot about your product or service. If they do, they can subscribe for newsletters where you can share information. However, the focus of your website should be to create quality content that suffices the basic need of your customers. Create a website that has clearly mentioned sitemap on where to click, why to subscribe for emails and so on. This will not only make your website much cleaner but will also make it easily accessible for your target audience.
SEO for your business:
As we are talking about websites and how it affects your business, we can’t forget talking about SEO. What will you gain by making the best website in the world if people don’t find your website at all? It is extremely necessary to follow proper SEO technique. SEO technique is not only about stuffing your website with keywords but it is also about a lot other things.
As I mentioned before, you need to create a website that loads fast, has quality information, is easy to navigate and also looks good. These factors can be decisive in how your website performs on search engines. Apart from these factors, strengthen your social media channels as well. Be regular to post on your social media. Dedicate time in curating content for each of your social media platforms. Social media channels are great to increase your visibility on the internet.
Even though there are many factors that are responsible for the success of your business, your website is one of the main things that you need to pay attention to. You might think that maintaining your website is difficult. But if you hire the right people to design your website, half of your job is done.
Digital Polo is one such company that is known to offer its website design service apart from other design services. Get your website designed by professionals so that you can use it as your marketing tool. Make sure to keep your website updated as well.